Tag Archives: marketing

The Money Issue: Creating a Book Budget

The Money Issue: Creating a Book Budget

Scrabble word BUDGET is a key for indie book publishing

Key to any book publishing, indie or otherwise. CC image “Budget” courtesy of airpix on Flickr and stubblepatrol.com. Some rights reserved.

Books don’t come free. In addition to your blood, sweat, and tears (am I being melodramatic?), you need to have a plan in place to conquer the hard financial costs that are part and parcel of publishing. Like any other business, your book has operating expenses, and it deserves a budget. Continue reading

male lion lies on his back with paws over his face

What your book title says about your book

What your book title says about your book

(and your subtitle and back cover copy, too)

Let’s start with a quiz:

male lion lies on his back with paws over his face

What was he thinking with that title? CC image “I Can’t Bare to Look” courtesy of Rennett Stowe on Flickr. Some rights reserved.

1. My book’s title/subtitle is:

  1. That thing I put on the front cover
  2. My best way to grab potential readers
  3. Descriptive and poetic
  4. Clear and concise

2. My back cover copy:

  1. Is a small space for text on the back of the book
  2. Is a great place for all my positive reviews
  3. Gets the reader to open the book
  4. Is my opportunity to talk about my story/me

Right, my own blog post title may have given this away, but bear with me.

Book titles are a marketing tool

Writers are strange about our titles. We think the title needs to be poetic and perfect, and the subtitle needs to cover everything there is to know about our book. The answer is no, absolutely not. Continue reading

12 Things Every Self-Publisher Should Know

12 Things Every Self-Publisher Should Know
(before publishing)

christmas tree made of books with ornaments

CC image “Boekenkerstboom” courtesy of Bibliotheek Kortrijk on Flickr. Some rights reserved.

In this day and age, where it seems like everyone is publishing a book and a lot of them are touting how easy that is (ha!), it’s important to remember that none of those books was published by magic. In tribute to the “12 Days of Christmas,” below is a list of 12 things every self-publisher and independent author should know.

Traditionally, the holiday season means a barrage of tips on how to market-slash-use-the-holiday-to-promote-your-book. While tying your marketing to the season is a great idea, your publishing plans should not begin and end with this fixation. Continue reading